The key to sustainable seafood is traceability

Where does the shrimp you eat come from? The salmon? The Tuna? 

Entrepreneurs in Boston have developed a new technology to track the procurement of locally caught fish from fishermen to your dining table. Red's Best, Sea to Table, and Wood's Fisheries are all doing great work to bring transparency and traceability to the seafood industry. 

The greatest contribution you can make to the preservation of our marine ecosystem is to boldly ask where your seafood comes from. 

Did you know that seafood fraud is a thing? Yes. Seafood fraud. 

According to a study conducted by Oceana which collected more than 1200 samples from 674 retail outlets in 21 states in the US, 33% of the seafood samples were mislabeled according to US FDA guidelines! 

That means there's a 33% chance that your wild caught sockeye salmon might be farmed salmon. Or your halibut could be cod instead. Do you know what you're really eating? 

We can all do more as seafood consumers to really question where our seafood came from, how it was harvested, and be more connected to its provenance.